Journal
Written when it is useful
Mostly about method, because that is the part anyone can take away and use whether they hire us or not.
Start a project £6,400 — a complete identity in six weeks
-
Why we present one route and not three
Three routes looks generous and is not. It moves the decision to the person least equipped to make it, and it guarantees that two thirds of the work was never meant to be built.
-
Every photograph here is printed at one grade
A contrast grade is a slope, not a filter. Fixing the slope for a whole site is what stops a portfolio looking like a moodboard — and the only way to prove it is to ship one plate that never went through it.
